Tis the season to slay so we’ve highlight 5 Ways Entrepreneurs can supersize their Social Media this Christmas:
A little bit of snow never hurt nobody. On a more serious note, when you think of Christmas certain things immediately spring to mind; Santa, tinsel, presents, Christmas dinner etc. When you’re walking down a street in December there’s always that one house that goes over the top with their Christmas decorations, you wouldn’t miss them even if you tried. In a crowded social media space you want to be THAT house as visuals are becoming increasingly important to get potential customers to take notice of your business. We’re not saying go over the top but do enough to stand out in their timelines incorporating some festive fun in your assets using some of the key items we mentioned earlier that people associate with Christmas. Some simple yet effective example below:
— Sainsbury's (@sainsburys) December 4, 2016
Considering we’re all about to be pretty broke after buying presents and partying like it’s 1999 with Christmas parties and dinners all month long I think it’s safe to say that a freebie wouldn’t go amiss. Why not take advantage of this notion and run a competition your customers would love during this period of heavy spending, think about a prize that can either ease their Christmas stress or maybe just simply put a smile on their face. People are more likely to enter what they love and most importantly share it with their friends and/or family which will help get your name out there. The most important thing to do before running your competition is set your objective, what do you aim to get out of it? Is it shares, comments, data capture or simply brand awareness? This will help you decide on the mechanic for your competition, whether that’s a follow & retweet on twitter, submit your answer in the comments below, tag two friends who… or even a competition that requires people to enter their email address using tools like Gleam or Woobox
If you want to go big or go home then consider running a campaign. This would take a much bigger time commitment and monetary investment as instead of creating one stand alone asset it would consist of lots of different activity aiming towards the same goal. For the best impact it’s also worth integrating the different elements of your marketing into the campaign including your website, social media, email marketing and paid advertising.
What better way to supersize your Christmas social media activity than with some paid social media advertising. Now, before you run a mile using Ads doesn’t mean spending a ton of money as lets face it, if you’re running a small business your pockets don’t stretch as wide or deep as the big boys. But what if we told you, you can still effectively reach more people and get more eyes on your content with a smaller budget. Facebook lets you boost from as little as £5 ($7) a day to either your existing fans or you can set targeted advertising to fans of similar businesses, that’s equivalent to saying no to a new outfit or a couple of cocktails across the month in order to test out social media advertising if you haven’t done so already. The more you spend the more people you’ll reach, for the best return on investment put your money behind your best content and set you targeting according to your customer demographic. You’d be surprised at the difference it can make to your business over the Christmas period.
Have you got any plans to change your strategy over Christmas? Let us know in the comments below.