Client: Youth Business International
Role: Social Media Consultant
Dates: Covered the campaign in 2014 and was brought back to cover 2015.
- Oversaw the Social Media Strategy and execution for the UK’s biggest festival of entrepreneurship.
- The campaign hashtag trended in the UK on launch day with over 992.6k impressions on Twitter and received 4908 mentions to @GEWUK.
- I worked closely with all partners to create and seed out content including Youth Business International, Virgin Media, Barclays and Unltd.
- Working with the MD Ewan Gaffney we created a handshake selfie initiative to encourage networking during the campaign.