Global Entrepreneur Week

Client: Youth Business International
Role: Social Media Consultant
Dates: Covered the campaign in 2014 and was brought back to cover 2015.

  • Oversaw the Social Media Strategy and execution for the UK’s biggest festival of  entrepreneurship.
  • The campaign hashtag trended in the UK on launch day with over 992.6k impressions on Twitter and received 4908 mentions to @GEWUK.
  • I worked closely with all partners to create and seed out content including Youth Business International, Virgin Media, Barclays and Unltd.
  • Working with the MD Ewan Gaffney we created a handshake selfie initiative to encourage networking during the campaign.

Example Posts I Worked On:

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